Just like they say on Law & Order, ripped from the headlines. Well, not really.

I write about what I have experienced first-hand. Then I put it into the context of a functioning agency or department (actually how they should function if they’d just get with the program); how to make things better; what is unacceptable; and pretty much, what I think.

Basically the joy – and danger of blogging.

Every day, every interaction, every lame-brain thing that happens in an agency or marketing department is actually not about you specifically.

Really?

Well, there truly isn’t anything I haven’t seen - related to the daily trials and tribulations of an agency. So when I write about something, I may have been reminded about it by a recent experience. But I can guarantee, with absolute certainty, that I have personally experienced it. More. Than. Once.

What is utterly remarkable about my experience and what I write about is the fact that everything is unremarkable.

What is utterly remarkable about that, is that I see all this crap everywhere, and one would think we’d all learn from one another and not make the same annoying – and expensive – mistakes. Repeatedly.

So that’s why I write about stuff that you think is about you. Because it is. And it isn’t.

Go ahead, toss me a nugget. Tell me about something that is troubling your agency or department, and:
I’ll tell you if [that] I’ve experienced it
I’ll diagnose the cause
I’ll tell you how to fix it

Bet’cha can’t stump me, because after 35 years, there truly are no surprises.