Okay, once in a while you just have to call someone out on their B.S.

Here you go.

So I’m a fan of Ad Contrarian, and checked the comments on his post about a particular agency’s landing page, and one comment had a link to Agency Wank.

Agency Wank takes screen shots of statements agencies make about themselves, posts them on his site, and then folks post notes (comments).

Well, one agency that was captured got very, very angry and invited the Wank over for a drink and a laugh, and – let me quote here; “Afterwards, I personally will kick the living s**t out of you. It’ll be a hoot!”

Nice.

As a result, it looks like the Wank has taken a break – but the site lives on…

Well my take on it is this: First, if agencies wrote anything as pedestrian as what they actually do on their sites – without jargon – it just wouldn’t be…interesting. They bury the fact that they’re asking a simple question: Use us because we do everything better than the other guy.

Second, anyone in an agency taking a comment seriously from a Tumblr site called Agency Wank, and inviting that person over for consumption of alcohol and a good shellacking is…a waste of time.

Unless…

I think these two guys – I’m sure they are guys – could parlay this into some really good…promotion.

Forget Cannes. Instead we can have some sort of Agency Smackdown or Cagefight to ordain the best Agency Statement of Purpose Ever. The battle of obfuscation.

Awesome.

The stage will be set in an historic building with plenty of exposed brick, hip retro furniture, microbrews, and an open concept office so everyone can contribute - and collaborate on the win.

The reality of it all is that once you put it out there for the world to read, everyone has an opinion. Using tons of jargon is just asking for it.

So I just have to ask: There’s actually an ad guy without a thick skin?

Didn’t know they existed.