Or maybe, this should be called . . .
“Use Twitter to let companies know they underperform because Help doesn’t get it.”
Okay, on occasion I take to this blog to write about something non-advertising-related. And this is one of those times. My grandson, Gavin’s, birthday present is late.
Yes, it’s worthy of a post. You’ve been there, I’m sure.
He isn’t going to get his gift on time.
I love Amazon.com. I buy books and gifts for my grandkids (I know, it’s stupefying to believe that I have grandchildren). And everything gets shipped directly to them. Easy. As. Pie.
It works out nicely, because if I ship to my house (I have Prime so it’s free), I have to pay sales tax, and then I have to repackage and pay more to ship to the grandkids. Besides, it leaves a big carbon footprint, or something like that, with all that driving around by UPS and extra packaging and stuff. It’s plenty warm in Las Vegas already, thank you very much.
So I ordered this awesome Tonka Tow Truck. Little boys should always have a Tonka Truck of some kind. Metal. Sharp edges. Stands up to the elements. Gavin lives in OR – E – GUN. Officially spelled OREGON. (It's relevant - read on.)
I’ve been tracking the package, because this IS for his Birthday.
Here’s the route as of today.
So I did what any normal Gramma with a sense of self-righteousness and a Twitter account would do – I tweeted.
I got a fast response from UPS via Twitter.
I followed their instructions to contact Help.
I got another fast response from UPS via email.
I answered them back.
They answered back with a wholly uninspired answer.
Uh, sorry. Guess that’s the way it is.
A little dissatisfied with the response, I did what seemed to be the very logical next step. I took to Twitter again. Then the folks at UPS asked me for my email address.
Well, you get the idea.
So right now my email and Twitter are ringing off the hook (if they were phones and we were living in 1970).
So I got a Twitter response via email. Huh? And, where the heck is UPS located? The timestamp puts them somewhere in Portugal. Oh well.
My point is, I guess: you just have to take to Twitter to get noticed. “Help” certainly was responsive but un-help-ful.
And my second point, more important than my first complainy point: Christmas is coming. UPS, get it together because I order from Amazon.com and I am not ready to place my Christmas order quite yet.
So, yeah, this really does come down to Advertising. I just saw a whole bunch of ads last night about UPS Logistics. (Actually one spot, run a gazillion times – great media buy, by the way, can’t you rotate just a couple of spots to make it more interesting?)
"Get good" is the line in the spot.
Awesome, but I want to get it in time for Gavin’s birthday. He deserves it.