When It's Time to Replace an Employee...or Go Clamming

                  ​Mo's clam chowder.

                  ​Mo's clam chowder.

Yesterday’s post should have been titled “Happy as a Clam…” but those who are clam-like are hiding. They’re just waiting for the tide to move them on – or until someone skilled in spotting the tell-tale signs, equipped with a clam shovel, to dig ‘em up.

But just like when you go clamming, you have to include some cleanup.

What I mean is when you uncover that clam in your agency or department; you’ll most likely need to do the cleanup yourself.

That happened to me.

I was promoted to a position managing seven individuals who had varying levels of responsibility. One person had a very specific job, and she was the only one who performed it in our company.

I met with my new team, laid out goals and asked for their input on what a day in their work life looked like. I wanted to hear everything. I then met with each person individually.

Except for that one person. She was way too busy. Her desk was a wreck (think Milton’s desk in Office Space), and when I finally sat down and insisted that she give me the three-minute description of her job and challenges – she couldn’t.

I checked out her employee file and read her annual reviews. She consistently under-performed, was given specific goals which were never met, and was handed-off from manager to manager. In seven years she managed to keep her job – because no one wanted to take on figuring out what she did, or ways to correct it. She didn’t have the skills – or drive – to make changes herself. Neither did her past managers.

The biggest issue was that she had a position where significant amounts of money passed over her desk. Every month. We’re talking easily a million dollars a month. She had no system for tracking it, she just requested checks, sent them to her (one) vendor, then collected receipts, and said everything “checked-out fine”.

My concern was that she had no checks and balances for ensuring all monies were reconciled, and that she relied on one vendor to provide all receipts. Everything was accepted as accurate.

Further, an accounting had been requested from her for every year of those seven years. She never complied, and there were no consequences for failure to perform.

I finally planted myself at her desk and had her show me exactly what she did and documented it. Then provided her with what I needed from her, gave her a simple spreadsheet – a way to track outgoing cash and incoming receipts. She didn’t use it. She was too busy. We went through the required standard verbal and written warnings, and yet nothing changed. She had learned there were no consequences.

I gave her every opportunity to make it right, and even offered to dig in and help. She said she was was too busy to have me help.​

She was stunned when I let her go. 

Surprisingly, the vendor was unwilling to work with me to clean up the mess. They told me, “Everything was working just fine.”  I’m sure it was, but I couldn't follow the money. The vendor was fired. They too were stunned, as my company represented a big portion of their business.

I don’t believe there was anything going on other than a client and a vendor with extremely sloppy business practices. But I had to fix it.

Therein lies the problem. When you let someone go who is under-performing,  you may end up doing the work yourself.

Which is exactly what I did.

It took me six months and a temp to clear up seven full years of…zero accounting.

I didn't replace this gal. I didn't have to. Instead, I distributed the duties to each of the remaining staff – which was more appropriate since it actually closed the loop in their duties.

The lesson here is:
Once again, have a good process in place – one that is documented
Make sure your staff knows their job and that there are clear job descriptions
Watch out for clams – there may be more than one
Once you dig up your clams, prepare to do clean up

And by the way, here’s a a lovely little article about clamming in Oregon. And if you happen to make it to the Oregon coast, be sure to check out Mo’s for clam chowder.

Ageism in Agencies – Does it Exist?

There was a discussion in one of my LinkedIn Groups about age. Here’s the question and below that, my response:

"Q: At what age does a HR, CEO finds the candidate not employable? late 40s, 50s, 60s...be it creative, client servicing..."​

The idea of too old depends on HR and the hiring manager. HR usually vets incoming resumes for open positions; and if they’re worth their salt, also actively follows talent they would like on their team.

Age shouldn't be an issue. At all. But it is.

Just because someone is pushing 50, 60 or even 70, doesn't mean their talents are dusty and they are void of current knowledge.

The problem becomes one of perception. HR, the CEO or hiring manager may be well under 40, may not have experience working with someone ‘older’, and their idea of an individual in that age-range resembles their parents.

If a person in a position to hire has had the awesome experience of working their way up through an agency with a mentor who is in that age-range, they may consider hiring someone ‘that old’. A perceptual shift.

However, I’m seeing a lot of ‘hot, young agencies’ comprised of 20- 30- somethings who are successful – but the learning curve is steep. Lots of time and dollars wasted ‘re-inventing’ what the seasoned ‘ad man’ (and woman) already know. Bill Gates said, “Success is a lousy teacher.” He is right.

Buoyed with an experienced team member, the young shops can get where they want to go faster avoiding common pitfalls. This translates to more time to work on great creative, thus eliminating unnecessary costs in time and materials.

Ageism is alive in advertising. And actually, everywhere. Those of us over 40, or 50, or 60 have a lot of knowledge. And we’re ready to share.

So to answer your question: there is not a ‘too old’. An individual doesn't fit if their experience, skills and talent are not relevant to your needs.

What do you think? If you’re ‘over 40’ have you experienced shift in your ability to get hired in your field; regarded for insight or sought-out for opinion/advice?

If you are ‘under 40’ do you find those who are older are less or more creative, capable or relevant? Would you hire someone over 50 or 60?

Agency Management Software is not ‘Plug ’n Play’

Awesome Sparkly Demo. Sales rep’s promise of ease. Everyone loves it. Sign-on-the-line and install.

Your love affair with technology turns into a nightmare. And now everyone blames you.

That’s the basic trap of the perceived ‘Plug ’n Play’ agency software / technology solution.

I’ve worked with hundreds of beat-down, worn out, stressed individuals who were charged with fixing a problem with…software. They bought the package of their dreams and then found out that they actually had to do something to make it work.

Even the most basic, free, cloud-based program needs – at the very least – a process defined and parameters to follow. Otherwise everyone will do – or not do – what they want with it.

Garbage in. Garbage out.

If you go the more thorough route – not just placing a Band-Aid on the problem – and sign-on-the-line for an integrated solution, the commitment is greater. So is the exposure to the wrath of your colleagues.

I speak from experience. My colleagues survived and so will you. So pay attention…

Usually the hunt for a solution is born out of crappy issues that just keep swirling around. Everyone’s head hurts from the never-ending complaints about lost or incomplete information, errors, blown budgets, things falling through the cracks.

Just your average day at the agency. Sound familiar?

Software can fix it. But only if you do your research (include colleagues from each discipline the technology touches), and ask the “hard” questions of your rep…

a. What do I need to do to make it work for my agency?
b. Can I customize it myself for our specific needs? (without the need to ask for special programming which costs $$$)
c. How long does it take to install, customize, test, train and roll-out?
d. What kind of data conversion do you provide? (your current work / year needs to move to the new system)
e. What kind of support to you provide for free / for a fee?
f. There's a million more questions. Ask them.

Then start planning and prepare everyone for the positive change.

And keep in mind, to make this kind of change cast away those starry-eyes and be realistic - it takes a commitment from everyone, and total support from management.

But in the end, I believe that – when done right – agency management software is awesome. It can fix everything.

Except personalities.​ You're on your own there.

Getting Your House in Order

There’s been a lot in the news, blogs, talking heads – you name it – about the recent decision by Yahoo! to bring all their workers back to the office. No more working from home.

I’ve read doomsday reports on everything from destroying families to losing top talent.

But the bigger issue is that Yahoo! has been in trouble for a long time. They’ve gone through plenty of CEOs in the last few years, and yet they’re just not turning around.

The survival of a large company is at stake here. There are over 14,000 employees who rely on the fact that they stay in business. Could they fail? Sure can. And I’ll bet there wouldn’t be a government bailout available to them.

When a company is in trouble, whether it be Yahoo! or your local ad agency, you have to step back and take a look at everything. From the way the owners/partners manage, to how every individual performs – and exactly what they do or don’t do for your bottom line.

Just because you have been ‘doing it this way for years’ doesn’t mean it’s a successful strategy in this decade (or even this year). Entrenched procedures, seniority based on longevity, or territorial behavior keep you stuck in 1995.

The ability to make changes, and for employees to adapt to those changes quickly, is imperative in today’s economy. Working from home is not a right – it is a bonus that is gained through an efficient process. That process must be well-defined and followed. Only then effective collaboration takes place.

I predict that some Yahoo! employees will leave, some will be fired, and many will come to the office every day. Change and the transition process can be difficult - but are not insurmountable.

I find it odd that a tech company, whose employees should be embracing on-going change, find that this new edict is so outrageous. Yep, going into the office seems to be so antiquated (and inconvenient), but if employees engage in this first step, they could actually be a part of the solution. Do it, contribute, and find a better way to work remotely. Imagine that.

Yes, I’ve read the stats on increased productivity when working remotely. Yes, retaining top talent is important, but the company just needs to do an old-fashioned inventory.

Yahoo! doesn’t know where they are right now, but this step – as backward (but oh-so-basic) as it seems – will give them the hard data they need to move forward. Once inventory is done, they will know the value of the stock on hand and how to sell it. They need to clear out space so they can do the improvements that ‘everybody’ says they need. Like update their site and make it more relevant.

Ad agencies and in-house marketing departments must do the same. Take inventory of technology you use, processes to manage work, and your staff. Any one of those areas can be a drag on the other two. Get those in order, set the ground-rules, then offer work-from-home options should that fit your culture.

Remember: Profits hide a multitude of sins. Do an annual inventory. Don’t wait until you’re in trouble.

Laid Off

A good friend of mine was laid off a few weeks ago.

He received notice via email. After-hours. On a Friday.

The email said, “Please see the attached about your employment status.” The attachment was a letter said that “we are restructuring…”

Talk about spineless.

My friend is a brilliant strategist, awesome creative, and the type of guy who consistently performs beyond expectations.

He left a secure position at an agency that was well established and growing. He was recruited away by a smaller agency with the opportunity – and promise – to build a department to his vision.

It seemed to be the right thing to do – at the time.

Early on, he found that management – that had admired his vision and courted him for over a year – didn’t seem to embrace changes. He brought something they really wanted, but for some reason, were unwilling to make the changes necessary to move forward.

Where he thought he’d be reporting directly to the partners, he found – after two weeks on their payroll – that he reported to someone lower on the chain of command.

That person, his ‘boss’ required that he run everything past her. And that’s where all ideas, innovation and progress stopped. He brought the issue to the partners, who told him they still supported him. And then his boss began to take issue with his day-to-day performance. So much for support.

At that point, all he could do was his job. And look for another.

Another job didn’t come before he got his email.

So this goes back to management. Do you want to make changes? Who in your organization is preventing you from moving forward? Your “most trusted” managers? Or perhaps...you?

In this economy, in agencies – or any business – your ability to grow, much less survive, is not only shaped by your vision, but by the agendas of individuals in your organization to whom you have given control.

You gave them that control and they can sink you.

My friend? He’s taking care of his family, looking for work and ‘living’ on unemployment. He is also over 50. Ageism is alive and well in advertising. But no one will admit it.

I wish him best of luck.

Doing Work For Free – Unexpectedly

I just read this piece in AdAge about a web designer who got stiffed on a project.

Has that happened to you?

Okay, in retaliation, this guy took over the client’s website and aired his issues. One section here caught my eye. Well actually, it’s pretty glaring if you’ve been in business a while

“Give a barren advance, rake up a huge bill and ignore every invoice. Rush fees, heavy overtime and weekend work are expected to be free.
You don't get to sleep for days on end, but you do get to wait on your money forever.
It's people like this who cause company after company to go bankrupt.”

Well, whether this guy was legit, or performed badly, there’s a lesson here. And it seems from the comments in AdAge, independent web designers/developers just aren’t getting it.

What it is…good business sense.

I was a freelance designer and illustrator for years. And yes, I got stiffed. More than once.

But I learned.

What is good inside an agency or an in-house marketing department is good for the individual entrepreneur – you must consider it a business. This isn’t some hobby to fill time.

It doesn't matter where you work or what your role is, you have to take into consideration the scope, budget and timeline. And it has to be in writing. And signed-off by the client.

This is so bloody basic I can’t believe I’m saying it. But the parameters of scope, budget and timeline in the creative business are repeatedly ignored.

It’s not just a CEO or partner who should be watching the books – it should be every individual.

So, little one-person-operation, hear this: Get scope in writing. Provide an estimate and get it signed-off – and make sure payment terms are clear. Provide a timeline and stick to it. AND clarify what constitutes a chargeable change and what doesn’t.

If you receive payments incrementally, make sure they’re on time. And be prepared to stop work if the client does not pay. You are not a bank. Here’s a nice little read about sunk costs. You know, you put so much into a project that you think you should keep going.

You are a fool – whether agency or independent – to keep working for a client if you do not get paid.

Send that deadbeat client on a hike, don’t give them assets, and don’t let it get to the point where you’re nuking bridges.

Failed Implementation Sunk-cost and The Big Game

So yesterday I gave you some reasons why your software implementation failed.

Did anything jump out at you? Nothing?

Well, what if the software wasn’t the right fit? How do you know? Dig-in immediately and find out.

If you purchased an integrated solution, whether it’s cloud-based or you’re hosting it on your own server, you have made an investment. The sunk-cost effect is the biggest reason we stay in a bad relationship.

And since we’re going into Super Bowl® weekend, I can use this lovely analogy found in the New Yorker about Mark Sanchez, who has been retained by the New York Jets for another year at a cool $8.25 million. Yep, played poorly for two seasons, and because there’s so much invested, they keep him – whether he starts – or sits on the bench.

From the article:
Hal Arkes, a psychologist at Ohio State University who has spent much of his career studying the subject, explains, “Abandoning a project that you’ve invested a lot in feels like you’ve wasted everything, and waste is something we’re told to avoid.” This means that we often end up sticking with something when we’d be better off cutting our losses—sitting through a bad movie, say, just because we’ve paid for the ticket.

“Giving up on a project, though, means that somebody has to admit that he shouldn’t have done it in the first place,” Arkes says. “And there are lots of executives who would rather be tortured than admit that they’re wrong.”

So just to be sure the fit is wrong, and before you cut ties with the solution that made you starry-eyed at the beginning, determine if you have a software issue – a bug, or something that was not set-up properly. Call Support and ask for help. If the first person doesn’t answer your questions satisfactorily, go up the chain of command.

If there aren’t issues, but the technology just isn’t working as it was promoted to you, call your sales person. That individual sold you on a product that, if you gave it a thorough evaluation and they answered all your questions, should work for you. At the very least, they should understand your issues and recommend solutions – right away.

Was the software too complicated for your agency? The modules are designed for individuals who have an understanding of their roles. I’ve seen it many times in small agencies where employees wear many hats – and just because they’re managing the day-to-day doesn’t mean they are in the mindset of using a full accounting or project scheduling program.

The programs are designed to make you more efficient and give you data that you can use to grow your business. Maybe it’s time to invest in an employee who has the skill-set to ensure you grow.

This doesn’t mean you have to fire people – they still know your business and will be an asset to the new-hire who brings in advanced skills. 

Maybe you need more training. Either your software provider or a consultant can help you. A ‘fresh pair of eyes’ to double-check your decision before you bail.
But – make sure the support person or your consultant understands your business. Like advertising, creative process, and how you do that thing you do – every day.

Once you have worked with support, sales and / or a consultant and you determined that the software is not the right fit – make the change.

Cut the losses. It is too painful for your staff to slog through something that doesn’t work. They’ll hate you more for keeping it than if you say, “I made a mistake” and find a better fit. They will breathe a collective sigh of relief and appreciate the fact that you are human - and admit it.

Your agency has just gained tons of knowledge about the tools and process for evaluating the technology to make your agency more efficient. Going forward, they will really know what they don't want.

So before you invest another $8.25 million (it can feel that way), venture back out and really grill the next all-encompassing-solution-provider without all that beguiling starry-eyed fascination.

You all have the right to play on a team that wins. (of course I had to get a football metaphor in here.)

Have a great - and safe - weekend!